The AI for skincare future

Do we need AI for skincare? The global cosmetic products market is continuing to grow. At the same time, beauty companies face intense competition, and customer loyalty is becoming more challenging to maintain. Manufacturers must constantly develop new ways to retain their existing customers, attract the attention of potential customers, and sell their products. The audience for beauty products is getting younger, driving a global trend towards digital technologies based on artificial intelligence in the traditionally conservative, luxury-focused beauty space.

Many businesses have suffered as a result of the Covid-19 pandemic. For some brands, the online shift had a surprisingly positive impact on online sales. With most of our purchases and engagement now happening online, brick-and-mortar stores are shifting to a digital-first approach, moving with them their marketing budgets.

AI tech will allow us to create unique, fully customized, effective cosmetic products and gadgets. It will also make personalized and productive communication with brands the industry standard.

The main engine of modern technological change is artificial intelligence, which is already changing every aspect of our lives, from how we live to the way we work and how we communicate.

AI for skincare in use

Over the past few years, developments in AI have been increasingly implemented in the skincare industry and has now moved past the stage of being a fun novelty. We are now starting to fully appreciate all the benefits of artificial intelligence, augmented reality, and the incredible developments resulting from Big Data.

Healthy skin is beautiful skin, whatever age you are, and that is a universal principle few people will argue with.

AI tech will allow us to create unique, fully customized, effective cosmetic products and gadgets. It will also make personalized and productive communication with brands the industry standard.

So, where do we see artificial intelligence fitting into the beauty industry? To keep this article short, we won’t talk about the ability to virtually “try on” various decorative cosmetics, like makeup, using your smartphone or a “magic mirror”. The reason is simple: while decorative cosmetics empower us and help us build the image we want, at HautAI, we feel that “healthy skin is beautiful skin, whatever age you are” and that is a universal principle few people will argue with.

It all starts at the lab, where AI is used to generate new molecules and predict their impact on skin cells. When you land on a skincare website and complete a simple survey, a deep neural network will select a unique set of ingredients and create a personalized product that is tailored to your skincare needs and goals. Chatbots are available to support and guide you in your skincare journey, collect information about your preferences and your delivery address, and to carefully review your feedback on the products you’ve purchased in the past.

Smart devices can even measure your skin’s moisture level. These devices not only target your facial skin, but we now have smart combs capable of evaluating your hair’s overall condition when you brush it, as well as sensors and gadgets that will measure your moisture level and sun exposure level.

But photos are where the skincare industry can fully leverage AI tech to unlock your skin’s potential, whatever your age, skin condition, or the skin concerns you are facing. It should be noted, that computer vision currently makes up one-third of global AI business.

AI for skincare and Haut.AI

Solutions like HautAI Skin SaaS are a powerful tool that provides users with information about their skin and hair condition using various parameters, such as redness, wrinkles, pores, perceived age, glow and ten other important skin metrics. Then, state-of-the-art technology allows us to project the skincare product’s effect on your skin based on data from effectiveness trials.

Photos are where the skincare industry can fully leverage AI tech to unlock your skin’s potential, whatever your age, skin condition, or the skin concerns you are facing

It also allows you to detect changes on a weekly basis and receive personalized recommendations for cosmetic products.
Smart systems help the beauty industry grow, which significantly affects its future. AI is completely changing the way we look at the world of beauty and is one of the industry’s driving forces.

We are going to publish a series of posts in this blog that will highlight the latest skincare trends and tech advances. Stay with us, and stay tuned.

HautAI Team

Anastasia Georgievskaya

Technology