Summer Body Skin Concerns Are a Growing Beauty Market Problem.

AI is the Solution.

Insights from 1,238 U.S. women reveal the personalization gaps beauty brands must close.

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Key Consumer Survey Findings

Bodycare is mainstream. Summer turns up the heat

Bodycare is now part of everyday routines. Summer is when skin is most visible and consumer expectations are highest.

81%

use body products regularly

91%

expose body skin during summer

Dryness & hyperpigmentation are the hardest to crack

Two concerns dominate summer bodycare: dryness/texture and hyperpigmentation/dark spots.

45%

cite dryness or hyperpigmentation as the hardest concern to treat

AI Adoption in Beauty Is Already Happening

Nearly one-third of consumers already use AI for skincare or bodycare recommendations, and another 30% want to try it.

74%

believe AI could make their routine easier or more effective

Body skin concerns aren’t just emotional, they are behavioral

Women are changing how they dress, socialize, and experience summer because of body skin concerns.

80%

feel pressure to have "perfect" skin in summer

43%

have changed summer plans due to skin concerns

50%

say concerns impact summer enjoyment at least moderately

High costs, Complex Routines & Confusion Are Breaking Bodycare Habits

Many consumers feel overwhelmed by the time, effort, and financial commitment required to follow effective bodycare routines.

45%

say cost prevents consistency

34%

don't know what products to use

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