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Hair Analysis

AI Hair Analysis that recommends from your own catalog

Hair Analysis extends Haut.AI's clinically grounded skin technology into hair care. From one photo and a short questionnaire, it builds an objective hair profile and matches it to your products in under one minute.

Book a demo Try the live experience →
Developed with Grupo Boticário, strategic investor and first Hair Analysis client
Curly-haired brunette in a guided AI hair analysis scan frame
Guided by
LIQA™
ADDRESSES
19 hair concerns
Result in
Under 1 min

Haut.AI powers skin and hair analysis for leading global brands

100+ global brands on the Haut.AI platform
18 peer-reviewed publications
8+ years of applied research
The problem

Most recommendations are built on what shoppers say, not what their hair actually is

Hair Analysis measures it from a photo and matches it to your catalog, so recommendations convert instead of guess.

The solution

From selfie to routine in under one minute

Under 1 minute
Step 1 of AI hair analysis: capturing a guided selfie of curly hair
1
Capture
The consumer takes a selfie, guided by LIQA™ (Live Image Quality Assurance™), so every photo is standardized and analysis-ready. Front camera, back camera, or upload.
Tell us about your hair
How do you style or treat your hair?
Highlights or color accents
Bleaching
Hair coloring or dyeing
Perm
Heat styling (flat iron, curling iron, etc.)
None of these
2
Answer
A few quick questions cover hair type, styling habits, and primary concerns, capturing the context a camera can't see on its own.
Analyzing your hair…
3
Analyze
The AI evaluates the photo across six measurable attributes: curliness, volume, density, frizz level, color, and color uniformity.
FrizzinessAverage
ColoringColored
CurlinessCurly
Curl Defining Shampoo bottle recommended by AI hair analysis
Shampoo
Curl Defining Shampoo
$24.99
To add shineTo reduce frizz
Buy online
4
Recommend
The consumer gets a detailed hair profile and product recommendations from your catalog, filterable by concern and displayed as a routine.

6 attributes measured by AI,
19 concerns addressed

Curliness
Straight, wavy, curly, or kinky, classified from the image
Volume
Perceived hair volume
Density
Hair density across the visible hair region
Frizziness
Surface frizz, scored from the image
Color
Natural or colored, classified from the image
Color uniformity
Detects uneven color and graying
6 measured
attributes
19 hair concerns
addressed

Hair Analysis pairs objective computer-vision measurement with self-reported context like hair type, styling habits, and concerns. The camera measures what consumers can't articulate; the questionnaire captures what a photo can't show. Together they address 19 hair concerns.

Frizz Dryness Split ends Graying Chemical damage Lack of volume and 13 more
The result

A single, objective hair profile

Every attribute comes back as a clear structured profile. The consumer sees exactly what was measured and reported, and your team gets a structured profile it can act on.

Try the live experience →
Measured + self-reported
Close crop of the analyzed curly, colored hair
Your hair profile
From one selfie
Coloring Colored
Volume Extra-high volume
Frizziness Average
Density High density
Curliness Curly
Length Long hair
Identified concerns
Dryness Main concern Frizz Split ends Color-treated hair Chemical damage

Every recommendation maps to your catalog, not a generic database

The recommendation engine matches each consumer's AI-detected attributes and concerns to your own catalog across 12 categories, from shampoo to serums, masks, and oils. You tag your products. The engine matches them, surfacing each shopper's main concern first. Every recommendation drives your sales, in your brand's voice.

Results display as a step-by-step routine or a ranked product list, with a promo slot and a "you may also like" block. A commerce surface, not just a report.

Get a demo for your catalog
Personalized hair-care routine generated from the brand's catalog
Built for your team, not just your consumers

The full B2B toolkit behind the selfie

Product inventory management
Upload and tag your catalog to hair concerns in the Haut.AI SaaS platform.
Consumer analytics
Aggregated hair metrics reveal the real hair profile of your audience, informing assortment, content, and formulation decisions.
Exports and integrations
CSV exports and webhooks to feed your existing stack.
PDF reports
Consultation-ready summaries for in-store and salon hair consultants.
No hardware, no installs
A shareable web link that runs in any browser. Add it to a homepage, product page, campaign page, or in-store kiosk.

Objective data drives sales

Use of Haut.AI's technology is associated with:
Up to56%
higher average order value
·2×
higher conversion
·4×
higher email open rates
See what this could do for your brand
One platform. Skin and hair.

An extension of proven technology

Hair Analysis runs on the same platform and recommendation engine as Haut.AI's AI Skin Analysis, already in use with leading global beauty brands, including Grupo Boticário, the first brand group to bring Hair Analysis to its consumers. For your team, that means one technology partner for both skin and hair.

Explore AI Skin Analysis →
For R&D and clinical teams

Standardized hair measurement for research teams

Clinical hair studies rely on established methods like phototrichogram, TrichoScan, and trichoscopy-based systems. These are accurate but resource-intensive, requiring specialist equipment, clinic-based capture, and expert review, which limits scale.

Haut.AI's technology supports clinical-grade hair data collection aligned with these methodologies, enabling standardized, higher-throughput measurement across larger populations. Haut.AI's algorithms are validated against clinical evaluation criteria, with methods published in peer-reviewed journals.

Talk to our team
Aggregate hair analytics
Illustrative data · sample dataset
Subjects 1,968 unique IDs in dataset
Images 4,429 photos analyzed
Frizziness
Mean score 77 · median 79
22%
38%
28%
12%
Great
Good
Average
Poor
Curliness
Distribution across dataset
Straight
28%
Wavy
39%
Curly
24%
Coily
9%

Frequently asked questions

What is AI hair analysis?
AI hair analysis uses computer vision to measure visible hair attributes such as curliness, volume, density, frizz level, color, and color uniformity from a photo, replacing self-reported quizzes with objective measurement. Haut.AI's Hair Analysis combines this AI measurement with a short questionnaire to build a hair profile and generate personalized product recommendations from a brand's own catalog.
Why can't consumers just assess their own hair?
Consumers can't reliably assess their own hair because self-assessment is subjective and inconsistent. People misjudge their own hair type, texture, and condition, influenced by lighting, mood, and habit, which is why quiz-only tools produce mismatched product recommendations. AI hair analysis solves this by measuring visible hair attributes objectively from a photo, so recommendations reflect what the hair actually is rather than what the consumer assumes.
How does AI hair analysis compare to a professional or dermatologist assessment?
AI hair analysis applies professional evaluation criteria consistently at scale. Haut.AI's models are trained on expert-labeled hair data, so their assessments reflect the same criteria a professional would use. Because the AI applies those criteria the same way every time, it avoids the variability of manual grading, where different assessors can score the same hair differently. It is built to support and extend professional assessment, giving experts a fast, standardized, objective input.
Why not use a general AI or large language model (LLM) to analyze hair?
General-purpose large language models can't accurately analyze hair because they aren't built for specialized visual measurement. Assessing hair attributes like curliness, density, and frizz from an image requires computer-vision models trained specifically on hair data and expert labels. Haut.AI uses purpose-built models designed for this task, which general LLMs and generic vision tools can't perform reliably.
Do consumers need to install an app or use special hardware?
No. Hair Analysis is a shareable web flow that works from any smartphone camera or an uploaded photo, using the front or back camera, on web or mobile. No devices, lighting setups, or salon visits required.
How long does the analysis take?
Under one minute from first tap to recommendations. It takes a guided selfie, three to four questions, and a scored hair profile.
Do the recommendations come from a generic product database?
No. The engine maps each hair profile exclusively to your own catalog, tagged by your team across 12 product categories and 19 hair concerns.
How is consumer data handled?
Haut.AI follows privacy-by-design principles with GDPR-aligned data handling. Brands own their consumer relationship; Haut.AI provides the analysis infrastructure.
We already use Haut.AI for skin. What does adding hair involve?
Hair Analysis runs on the same platform as AI Skin Analysis, extended to a new category. Book a demo and we'll walk through what adding hair would involve for your team.

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