We are excited to share with you an insightful article recently written by our CEO, Anastasia Georgievskaya, for the Cosmetics & Toiletteries journal. In this article, Anastasia dives deep into the latest advancements in the cosmetic industry and highlights the transformative potential of AI technologies. Here are some intriguing fragments from the article:
- "Skin care is a market known for its quick adoption of trends and innovative marketing. When most contemplate the role of AI in beauty, skin care – and more recently, hair and perfumery – usually comes to mind; particularly consumer-facing technologies such as skin analysis tools in-store and online, virtual try-ons or devices to personalize and deliver cosmetics at home."
- "The transformative power of AI in beauty R&D is undeniable. While consumers may only interact with the final product, behind the scenes AI is revolutionizing every step of the product development process. Its significant potential can be demonstrated from conceptualization to regulatory review."
- "AI is becoming the new norm, so to remain relevant, it behooves businesses to consider ways to carefully integrate it with a clear strategic vision. Furthermore, the journey toward this future is not a solitary one. It calls for collaboration; a union of innovators, stakeholders and dreamers converging to shape an AI-driven renaissance in the realm of cosmetics. With AI as the industry’s guide, we stand at the threshold of incredible possibilities."