Haut.AI, a technology company transforming beauty retail through generative AI and omnichannel personalization, has been named the winner of the Best Breakthrough Technology (Omnichannel) category in the 2025 BeautyMatter Awards. This prestigious recognition places Haut.AI among the top innovators, creators, and leaders shaping the future of the global beauty industry.

The award recognizes Haut.AI’s breakthrough solution, SkinGPT – the first generative AI engine for hyper-realistic skincare simulations. Unlike filters or pre-set before-and-after visuals, SkinGPT uses clinical data and image analysis to project the visible effects of skincare products, treatments, environmental and lifestyle factors directly on a consumer’s own face. By transforming complex scientific results into personalized, visual experiences, SkinGPT helps retailers communicate product efficacy more clearly, increases shopper confidence, and boosts conversion. It's used across the retail value chain – from powering product pages and in-store consultations to supporting R&D teams with synthetic skin data generation.

“We’re deeply honored to see our years of research and innovation in generative AI recognized by the industry,” said Anastasia Georgievskaya, co-founder and CEO of Haut.AI. “As omnichannel retail continues to evolve, we believe SkinGPT sets a new standard for how brands engage, educate, and earn trust across every touchpoint.”

The BeautyMatter Awards serve as a benchmark for excellence, recognizing businesses across the entire beauty value chain – from emerging indie brands to established multinationals. This year’s winners exemplify innovation, integrity, and a deep commitment to pushing the boundaries of what beauty can be.

“In a world that has become increasingly transactional, we remain committed to recognizing good work based solely on merit,” said BeautyMatter Founder and CEO, Kelly Kovack. “When someone is recognized as a BeautyMatter Award winner, it’s because they put in the work to be the best.”

Winners were selected by a panel of independent judges – each a leading expert in their respective category – who evaluated entries based on relevancy, impact, and innovation. This year’s honorees represent the forefront of beauty, from visionary product design to brand leadership that drives positive change.

“Numerous beauty industry award ceremonies tend to be politicized or connected to product promotion. In contrast, the BeautyMatter Awards stand out as a refreshing and dynamic experience. Their vibrancy, rawness, and edginess align precisely with the industry pulse that BeautyMatter understands so well.”
– Dr. Robb Akridge, Founder & CEO of Opulus Labs and BeautyMatter Awards judge

The complete list of 2025 BeautyMatter Award winners is now live at www.beautymatter.com and being shared across BeautyMatter’s social media platforms.