Haut.AI launches AI Body Analysis -–>
Haut.AI announced the launch of its new Body Analysis platform, a first-of-its-kind AI-powered body skin analysis technology, designed to help beauty and wellness brands deliver personalized, data-driven bodycare experiences at scale.
As the global beauty market surges by 10% annually, NielsenIQ data reveals that over half of today's consumers actively seek AI-powered tools to personalize their shopping. Haut.AI’s launch comes at the right moment, bringing clinically informed AI skin analysis and personalized product recommendations to help brands better address rising consumer demand for more intelligent and individualized bodycare solutions.
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The announcement is accompanied by new national consumer research from Haut.AI revealing widespread summer body skin concerns and growing consumer openness toward AI-powered skincare guidance. According to the survey of 1,238 U.S. women, 80% of respondents feel pressure to have “healthy-looking” or “flawless” skin in summer, nearly 40% feel insecure showing their body skin, and 43% have changed summer plans because of body skin concerns.
Haut.AI’s new Body Analysis module expands the company’s AI skin analysis platform beyond the face. The technology delivers objective, quantitative skin measurement across the full body including the face, neck, torso, arms, hands, legs, and feet, through a single unified pipeline Haut.AI’s suite of AI-powered skin intelligence solutions.
Positioned as a first-of-its-kind full-body skin intelligence platform for B2B beauty and wellness partners, the technology’s primary differentiator is its unified model architecture, which covers every body region without relying on fragmented or body-part-specific systems.
The technology was trained on more than 100,000 skin images across multiple body parts and validated across all six Fitzpatrick skin types (FST1–FST6) and multiple genders as part of Haut.AI’s fairness-by-design approach to AI-powered skin analysis. Body coverage includes face, neck, torso (front and back), arms, hands (palm and dorsal), legs and feet. All regions are analyzed through a single segmentation model and the platform enables product recommendations and personalized bodycare experiences.
For years, we watched the same pattern in clinical trials: products worked, but consumers felt lost, buying the wrong things, seeing no results, and losing trust in the category," said Anastasia Georgievskaya, CEO and Founder of Haut.AI, a scientist with a background in biophysics.
"Body skin is just as complex as the face, but brands have had almost no intelligent infrastructure to address it. Body Analysis changes that by giving brands objective, quantitative skin data across the full body through a single model, so they can match the right product to the consumer, drive measurable results, and build loyalty that one-size-fits-all recommendations never could.
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Haut.AI’s national consumer survey highlights the growing emotional and behavioral impact of body skin concerns, particularly during summer months when body visibility increases.
According to the findings:
The research also revealed that body skin concerns are increasingly shaping consumer behavior:
Consumers cited dryness, uneven texture, and hyperpigmentation among their top body skin concerns, with hyperpigmentation ranking as one of the most difficult conditions to manage.
Access full report here.
At the same time, Haut.AI’s findings point to rapidly growing consumer trust in AI-powered beauty guidance and personalized digital diagnostics.
The survey found:
For beauty brands and retailers, the findings signal a major shift in consumer expectations — from static product discovery toward intelligent, personalized bodycare experiences.
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